U.S.-based entertainment and communications corporation Comcast has purchased European entertainment company Sky, for a reported purchase price of $39 billion.

The other major contender in the bidding war for Sky was Disney. Both Disney and Comcast have spent the last few years determined to purchase as much of the entertainment world as they possibly can. Disney’s recent purchase of a controlling portion of 21st Century Fox left Comcast dangerously close to falling out of the race for control of the future of entertainment.

Now, industry analysts are proposing that Comcast’s purchase of Sky keeps those interests safe, at least for the near future.

Many of these recent deals have been pursued as part of an industry-wide interest in the possibility of online content streaming, which has become an increasingly crucial component of the entertainment industry, with more and more users opting to consume television and movies via streaming rather than traditional cable or satellite television services.