Author: Erica Tuttle

The Beginning of the End of Cashiers

Those keeping track of Amazon’s technological innovations can add another pioneering idea and service to the list. After postponing the project last March, Amazon Inc. has been developing and testing Amazon Go, a physical retail store that features no cashiers or checkout lines. Instead of having consumers undergo the standard process of lining up for an available cashier or self-service register after collecting one’s groceries, Amazon intends on nixing the process entirely. As reported by Bloomberg, Amazon Go customers will download an app on their phones which tracks items picked up and taken out of the store, then charging...

Read More

What Was Snapchat Thinking?

This week publicly traded Snap Inc, the founding company of the incredibly popular media and messaging app Snapchat, announced to investors that it has officially recorded $40 million in losses due to their Spectacles product line. The Spectacles are sunglasses that feature a built-in camera lens specifically designed to capture short videos that can be uploaded to the user’s Snapchat on-the-go.  When not turned on, the Spectacles, which still run a hefty price of $130, essentially look like your typical semi-thick brimmed circular sunglasses, and although color options are available, design customizations are not. Amid an already turbulent year...

Read More

From Beyoncé to Annalé: An Interview With Creative Marketing Director Yuwei Huang

Just a few years out of Northeastern University in Boston, Yuwei Huang is already one of LA’s most in-demand creative marketing directors. In just the past few years, she’s worked with everyone from up-and coming, chart-topping singers to legitimate global superstars (read: Beyonce). Recently, she teamed up with MAKO Recordings, a Hollywood-based music production and management company currently putting out music from R&B’s latest star Annalé. We caught up with Yuwei to discuss marketing art in the digital world, her plans to bridge Chinese and American music markets, and more. ~ Hi Yuwei! You’ve accomplished a lot in your...

Read More

Gaming Company Razer Gambles by Entering Smartphone Market

This week, Razer Inc., a company mostly known by PC gamers as the company that makes high performance keyboards and gaming laptops, announced the release date for their new product line: a smartphone marketed specifically to gamers.   While Nintendo has encompassed the mobile, gaming-specific market with its Switch, Razer intends to capture a larger audience via its latest development due to its processing power for games in addition to ‘regular’ smartphone features like a touch screen, internet, apps, etc.  The Guardian quoted the head of Razer’s mobile division, Tom Moss, stating “We didn’t start out trying to make...

Read More

Gamers Set to Have Their Hands Full Oct 27

This Friday, three of the largest modern video game franchises will add another installment.   Kicking off the gaming holiday season with a bang, these AAA titles (games produced by bigger, high budget development companies) include Nintendo’s highly anticipated Super Mario Odyssey, Ubisoft’s Assassin’s Creed Origins, and MachineGames/Bethesda’s Wolfenstein II: The New Colossus.   While Super Mario Odyssey probably doesn’t need much of a descriptive introduction as almost every gamer has played some form of Mario (hopefully), it is worth noting Nintendo’s efforts to utilize the Switch’s motion sensing controllers by implementing moves which involve Mario throwing his hat...

Read More