Author: Erica Tuttle

Opinion: The ‘Wreck it Ralph’ Sequel and Pre-Release Hype

The sequel to 2012’s ‘Wreck it Ralph,’ ‘Ralph Breaks the Internet,’ is set for release on Thanksgiving weekend about two weeks from now. And in front of that release, we’re seeing a significant amount of advance press giving hints at the film’s tone and overall quality. Many outlets are predicting that the new Disney Animation feature will dominate its opening weekend, helped in part by the historically positive performance of family-oriented movies during holiday breaks. Following six years after the original film, ‘Ralph Breaks the Internet’ feels in many ways like Hollywood’s attempt to make a much better version...

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Amazon Consider Northern Virginia for Second Headquarters

Retail giant Amazon has reportedly entered into “advanced discussions” concerning potentially placing their second headquarters in Crystal City, Virginia. Amazon has not publicly confirmed these talks, and reports have been careful to mention that Amazon may also be simultaneously considering several other cities at this advanced stage. The informal competition to be chosen as the city for Amazon’s second headquarters has been fierce in recent years, with many contending cities offering major tax breaks for the company, should they choose to open a headquarters in their city.   The establishment of second headquarters could potentially bring with it thousands...

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NoiseAware Tries to Integrate with Airbnb to Prevent Parties

Tech company NoiseAware offers a line of noise sensors that only track noise, not broad spectrum audio. The sensors feed this information to servers, which then communicate the information in real-time with the customer. One of the most immediate applications of the technology is the potential for it to be used within Airbnb properties to detect potential parties being thrown by visitors, or other potentially concerning activities. Speculation has begun as to where else the noise sensor technology might be used, including landlords and building managers placing the devices inside properties to allow for greater scrutiny of tenants. Smarthome...

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Chris Marshall on Creating Advertising that Has a Story to Tell

It’s no secret that life in 2018 involves any number of different sources trying to gain your attention. From real-life billboards to audio ads to increasingly clever integrated internet marketing campaigns, your attention is very valuable. And while, unfortunately, many advertising agencies seem to think that the solution is to make ads increasingly louder and more obnoxious, akin to those found in ‘Blade Runner,’ there are also craftspeople in the industry as well who are instead focusing on speaking to people directly, and saying something genuine in the process. With that said, Current Artisan offers the following interview with...

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Review of Thom Yorke’s ‘Suspiria’ Soundtrack

A new report out of MIT explores international preferences when it comes to the theoretical programming of driverless vehicles. Though self-driving cars are still years away from widespread implementation, researchers have been eagerly studying the implications of large numbers of self-driving cars in different environments and cultures. On the whole, different countries seem to agree on certain moral decisions the cars would have to make, such as swerving to hit an animal rather than a person. Driverless cars were at first seen as having the potential to avoid collisions entirely. This has since been disproved by subsequent injuries and...

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