Previously, the MARS event has been an invite-only extravaganza run by Amazon CEO Jeff Bezos. The event was an opportunity for tech insiders and experts to get a peek at industry-leading tech developments.

Recently, Bezos announced that the MARS event (which stands for Machine learning, Automation, Robotics, and Space) will be altered to allow for more participants and an increased focus on the possibilities of AI.

While other tech leaders such as Elon Musk have expressed hesitancy when it comes to contributing to advances in AI (artificial intelligence) technology, Bezos seems determined to make his Las Vegas event the go-to event for leading AI technology.

And since Amazon stands as one of the companies leading the charge into the capabilities of AI across many different platforms, the new MARS will likely focus significantly on their own AI advances.