The much anticipated sci-fi sequel Blade Runner 2049 didn’t do as hot as distributor Warner Bros had expected. The sales reached $31.5m (€24.1m) while the distributor had expected sales of between $45m and $50m.
A number of factors could have caused the low turnout rate, including a limited number of screenings, it’s relatively low run time (163 minutes). But despite not achieving its expected ticket sales it was still the U.S.’s most popular movie this weekend by far.
According to PostTrack, women over 25 made up 27% of the audience while men over 25 were half. The statistic jives with understanding that most fans who are seeing the movie are coming with nostalgia for the 1982 cult classic.