freddy avis aka arswain

Freddy Avis: The Soul of Arswain

Art for art's sake Arswain is the pseudonym of composer/producer Freddy Avis, who is making a name for himself in the Los Angeles music scene. We had a nice chat with him about his approach to his latest album, Partitioning. What makes Arswain (Los Angeles...
types of creative strategy in advertising

Delphine Maillot: Types of Creative Strategy in Advertising

Different types of creative strategy in advertising are crucial today. Delphine Maillot explains what you need to know about creativity in marketing.

free weight exercises for climbers

From Training to Trek: Free Weight Exercises for Climbers

Skill in climbing doesn’t come overnight. Here are some great free weight exercises for climbers at every level of expertise.